I’ve loved untangling necklaces and bracelets since I was a child: finding the exact loop that unlocks the knot and loosening it with a lot of patience. I bring that same instinct to product work, but at a faster pace: digging through the noise to find the signal early, asking the right questions, and turning insights into clear actions.
I apply that thinking in
Yumcha Party, an art and collectibles brand where I build a cohesive world across characters, a brand system and product touchpoints.
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